• 3 hacks die je agenda overzichtelijker maken
• POV: je werkt als student in de horeca
• Day in the life van een werkstudent
• POV content → Trein gemist, eindeloze trappen, te laat in de les …
• Party hotspots Mechelen
• VOX-Pops (hoe overleef je de examens, hoeveel geld geef je uit in de kantine)
• Kottour
• Inspelen op actieve trends
• Studie battle
  • Hook: “Team Samenvattingen ✍️ of Team Flashcards 🃏 – welke methode werkt volgens jou het best?”
  • Format: TikTok/Instagram Reel (wedstrijdvorm met korte scènes: 2 studenten → elk een andere studiemethode → winnaar bekendmaken na examen).
  • Doel: studenten inspireren met studietips op een speelse, competitieve manier en volgers laten meedenken/stemmen.
• 24 hours on Campus
  • Have a student spend 24 hours on campus
  • Start with funny visuals (like the student sleeping in a weird location) with VO followed by talking head
  • Show off Thomas More’s staff and its amenities
  • Scene one: ask the director/head teacher for permission to show off staff approachability
  • Post short clips on Instagram Reels and TikTok and a full video/vlog on YouTube, share on Instagram stories
• Thomas More web series
  • Fictional characters living their lives on campus and the (funny) struggles that come with it
  • Short-form videos that follow a diverse cast (internationals, staff...?)
  • Maybe a collaboration with the Media campus?
  • Inspired by for example @bkcoffeeshop on Instagram
  • Post weekly on Instagram Reels and TikTok and share on Instagram stories
• Positive twist
  • Give common frustrations a fun twist
  • Inspired by Volkswagen’s “Lemon.” campaign.
  • Example: hogeschool is not the same as university. This does not make it lesser than but instead tailored to a different way of learning
  • Post on Instagram as a carousel and promote using Instagram stories and story ads